Green Home Highlights

Green Home is expanding! To meet the growing demand for biodegradable packaging in South Africa, we have converted from a closed corporation to a private company. Green Home Pty Ltd has been born at a fundamental time in South Africa - a time when biodegradable is being transformed from a product to into a movement. Biodegradable packaging has swept countries internationally and according to our research; South Africa is a market that is ready to take off.

The vision of Green Home is to lead South Africa's biodegradable movement as part of an environmental transformation of the food packaging industry, empowered and directed by South African women. We are particularly pleased to announce that Grace Stead, Thabelo Moji, Helen Hoekstra and Juanita Stead of Women Holding Investment Power (WHIP) have come on board as shareholders; as well as Raffaella Delle Donne, Lewis Nieburg, Valerie Morris and Timothy George.

An online Nielsen Global Food Packaging Survey has revealed that nearly one in two global consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment. 60% of South African consumers said they were willing to give up unnecessary, convenience packaging for environmental reasons. This means that South Africa appeared in top 10 list of countries who would give up all forms of packaging for convenience purposes. According to the European Bioplastics Association, 200 million tonnes of plastics are produced each year, accounting for around five per cent of all crude oil consumption.

Read about the report here.

If global trends around the world are anything to by, it seems that the plastic industry's days are numbered. Major cities like San Francisco, Hong Kong, Paris and Melbourne have already kick-started the biodegradable revolution, last year, by banning all plastic shopping bags.
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Just about every magazine today is offering tips on how to live a more "eco-friendly" lifestyle and you can hardly open a newspaper without a reference to the impact of global warming. Even our Finance Minister, Trevor Manuel, has been heard uttering the word "green" when it comes to the national budget. So, it should come as no surprise that that consumer demand for a biodegradable alternative to plastic is becoming hard to ignore.

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In the Media

Over the last few months Green Home has attracted a lot of media attention. Articles about Green Home have been featured in newspapers such as the Cape Times and The Swazi Observer, and phone calls have been pouring in from magazines like House & Leisure, Elle and Ideas who want to feature our products - a clear sign of how eco-conscious South African consumers are becoming.